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About <a title='s vision is to help Indians celebrate intimacy in a clean, confident and fun manner. To achieve this we've partnered with cherry-picked top international brands via exclusive distribution rights in India to provide you with 100% original, genuine and top quality products across various sectors in the sexual wellness industry curated by our in-house experts. We're extremely glad to serve you and we would love to hear your feedback to provide you the best buying experience and a great time on our site!

What we stand for:

When it comes to privacy, we at believe it to be of paramount importance. This is especially true, when you shop for products that are of an intensely personal nature. It is this belief, coupled with our desire to help you keep the spark of love kindled that has led to the creation of India’s first and most discreet website for the purchase of personal products.

What we believe in:

We know that a lot has changed in India, but that the paradigm of privacy is still virtually non-existent. We also believe that the new, progressive Indian has the right to browse for, select and purchase personal products, without the fear of scrutiny or embarrassment.

What we offer:

We scour the globe to get you the widest range of 100% legal personal products that will put the zing back where it was missing (we made a pun!) From lubricants to erotic lingerie, personal hygiene to condoms, literature to games and so much more, we have built a comprehensive catalogue of some of the world’s foremost brands in the personal care space all at the click of a mouse.

Discretion is our business:

Confidentiality is the one thing we are most fanatical about. From using unmarked, unbranded boxes for delivery, to introducing Customer Self Pick-up in a few pin codes across the country, we are committed to maintaining discretion at every step of the shopping and delivery process. We don't even use the name, '' in our return address, instead we use our corporate name 'Digital E-Life Pvt. Ltd.' even your credit



January 2013 website launch with some premier exclusive partnership.


April 2013

Launch of self Pick-up Facility. First Time in India



Distribution Partnerships with E-commerce gaints.

NOVEMBER 2014 releases its first research report. A must read for all the people interested in the sexual wellness industry.



Exclusive rights for Distribution in India


JANUARY 2015 releases its first research report. A must read for all the people interested in the sexual wellness industry.


Won "The most innovative E-commerce" startup award

APRIL 2015

ThatsPersonal’s contest was the most trending topic worldwide on twitter, challenging people to #TalkDirtyIn4Words,


JUNE 2015

Exclusive rights for Distribution in India.



Top 10 ‘HOT’ Brands in Mumbai



Exclusive rights for Distribution in India.

NOVEMBER 2015 releases its second research report. A must read for all the people interested in the sexual wellness industry.


FEBRUARY 2016 become the official brand partner for a Bollywood movie "Kya Kool Hai Hum 3", starring Tusshar Kapoor & Aftab Shivdasani

JULY 2016 exclusively partners with world’s premier penis pump company Bathmate.

JULY 2016

Acquired distribution rights for Medplus


ThatsPersonal got proudly featured in Bloomberg Technology as the start up hawks of conservative India.



Launched 1st offline promotion strategy with installation of stalls at the Sula Fest.

JUNE 2017 got featured in global news broadcasting giant BBC.

JULY 2017 unveils 3rd edition of its remarkable research report which tracks the trend and usage patterns of sex products in India.



Honourably nominated in the esteemed Xbiz awards as the Best Online Retailer of the Year.



Winner of the Hot 50 Brand Awards, awarded by Paul Writer in association with Oracle and Adobe

And the journey continues.... 

How the world looks at us

We've been in the limelight and how. We've been covered by global as well as national media receiving rave
reviews for what we do and who we are. Read more about what the world says about us.

Our culture


Everything is my responsibility.
Given a task,
I shall ensure its conclusion.


Happy to help all my team members.
If we work together,
success is the only
possible eventuality!


Even if I am not aware
about something,
I am willing to learn and give
my best!.



Everybody has a unique
responsibility and everyone
has a role to play!


Ownership defines your
success journey and not vice-versa


Is at the center of everything
we do. Brainstorm,
ideate and implement



If you're geared up for
improving every day, you'll have a
good time working with us!


feedback and ideas are an
everyday norm!

Customer Focus

Customer is central
to everything we learn,
speak and do!

Stay connected with us

We would love to stay connected with you and we would love to have your feedback to grow this business significantly!

Be a part of our story

We're always looking for great folks to join us on our mission. If you want to be a part of our story, we'd love to chat. Explore our careers section to see if there's a role that excites you. If there isn't one and we like each other, we'll create one for you.


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